who I am.

Muxoxo. Moo-Show-Shoe. I’ve been told by an old friend that it’s a Portuguese colloquialism that means Pouty Face.
I’ve looked it up and it is equivalent to saying “tut-tut”. I just like the way it looks and the way it sounds and what it means.

My name is Sam Falbo. I’m a senior art director, a graphic designer, a paper cutter, a screen printer, a dad. I live in Minneapolis, Minnesota with my wife and two kids. We’ve been here for almost five years now and we love it.

I am originally from Buffalo, NY. Yes, it snows a lot there. After getting degrees in both English and Visual Communication from SUNY Buffalo, I moved to New York City and worked in the internal design department at Forbes, Inc – while trying to dodge the mice and strange roommates I was living with. After a year, I moved midwest to Chicago where I started working as a senior art director with a small company called The Chicago Catalog Group (CCG). It was great fun, and I met some of my best friends there and really cut my teeth as a designer.

I met my wife, had two babies and discovered that I loved screen printing. Chicago has an amazing music and printmaking community and it was fun to be a part of it. Three years after CCG was bought by Haggin Marketing (rebranded as Solution Set), my family felt like 10 years in Chicago was a good even number, so we decided to try a new adventure. Much to the confusion of the rest of my heat-loving family, we moved north to Minneapolis in February of 2010 and I started working at Quad/Graphics. We’ve loved the Twin Cities so very much. Then, after taking a little break from screen printing, I’ve found that I really enjoy paper cutting – using an exacto blade to make pretty pictures out of one sheet of paper.

So that’s me. Feel free to contact me. Keep scrolling to check out my instagram feed (it’s mostly my kids and Minneapolis). Thanks for stopping by.