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  • Merrell Spring 2017

    Merrell — Spring 2017
    CONCEPT / DESIGN / PHOTO ART DIRECTION / PRODUCTION
    Tell an adventure travel story while supporting the brand and selling shoes and clothes. I love Merrell shoes. I've worn them pretty much exclusively for the past 10 winters (I'm all Saucony Jazz Originals in the summertime). Developed the catalog concept, full design and layout, as well as art direction for all the laydown photography to match the lifestyle shots that were supplied by Merrell.