Sam Falbo

PRIM+PREUX — Brand Launch & 2019 Catalog CONCEPT / DESIGN / PHOTO ART DIRECTION / PRODUCTION

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Launching in 2019, this new brand from Gildan features high end corporate polo shirts. Working with only the existing logo, developed the look and feel for this brand from top to bottom – including type, colors, design style and photography guidelines. Was responsible for the premier catalog for the brand including location and studio photo art direction, concept and design.

Merrell — Spring/Summer 2018 CONCEPT / DESIGN / STUDIO PHOTO ART DIRECTION / PRODUCTION

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Tell an adventure travel story while supporting the brand and selling shoes and clothes. I love Merrell shoes. I've worn them pretty much exclusively for the past 10 winters (I'm all Saucony Jazz Originals in the summertime). Developed the catalog concept, full design and layout, as well as art direction for all the laydown photography to match the lifestyle shots that were supplied by Merrell.

The King Ranch Saddle Shop — Catalogs CONCEPT / DESIGN / PHOTO ART DIRECTION / PRODUCTION

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Create a catalog that speaks to both high end luxury goods as well as the rugged authenticity and history of one of the most famous ranches in all of Texas. Conceptual design, location and studio photo art direction, page design and production.

Sweetland Orchard — Label Design / Booze Pouring / Apple Eating CONCEPT / DESIGN / ILLUSTRATE

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When I'm not pouring hard cider samples in the fall at Sweetland Orchard, I like to help out by designing the labels and cartons for their delicious ciders. I start each illustration by cutting a single sheet of black paper with an xacto knife. It gives these labels a handcrafted feeling that ties perfectly with the family farm values that make this orchard so excellent.

Cat Footwear Direct Mail — 2017 DESIGN / PHOTO ART DIRECTION / PRODUCTION

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Inhabit the CAT Footwear brand and translate it to DM pieces featuring new photography that represents these tough boots as the everyday heroes they already are.

Organic Prairie & Burger's Smokehouse — Food Photo Art Direction PHOTO ART DIRECTION / DESIGN / LAYOUT

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For a vegetarian, I sure find myself art directing a lot of meat photoshoots! Working with a great food stylist and photographer, it's so excellent to see a shot take form from my head to the finished image. For Burger's Smokehouse, I also developed a new acquisition 16-page DM piece the spoke to the love of friends, family and food!

BizTimes Milwaukee Magazine — 2017 Redesign CONCEPT / DESIGN

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Conceptually refresh this premier magazine of the Milwaukee business community. They were looking for a modern, young design to echo the direction their content is moving – quick hits, with dynamic graphics.

Merrell — Fall 2017 CONCEPT / DESIGN / STUDIO PHOTO ART DIRECTION / PRODUCTION

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Tell an adventure travel story while supporting the brand and selling shoes and clothes. I love Merrell shoes. I've worn them pretty much exclusively for the past 10 winters (I'm all Saucony Jazz Originals in the summertime). Developed the catalog concept, full design and layout, as well as art direction for all the laydown photography to match the lifestyle shots that were supplied by Merrell.

Chaco — Fall 2015 CONCEPT / DESIGN / PHOTO ART DIRECTION / PRODUCTION

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I worked with Chaco's internal brand team to translate the Chaco lifestyle into a catalog by telling the Camp Wandawega story provided in their lifestyle photography with strong studio photography and clean page design.

Office Depot 2009 Conceptual Design CONCEPT / DESIGN

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While in Chicago, I worked on conceptual development of the Office Depot year-long retail insert programs, as well as different retail and POP promotions.

Posters / Rock Shows / Bikes
Art Direction, Design, Screenprinting

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From Chicago Punk Rock Polka to NYC Art Instrumental. This is where I get to use skulls a lot. And lightning. And beer. Most of these were hand-printed by me in my dining room.